About Me
As CDMO for L'Oréal SAPMENA, Lex leads all things consumer, the group digital and marketing transformation, media and the eCommerce acceleration teams, based out of the SAPMENA regional headquarters in Singapore.
The CDMO community supports the deployment of eCommerce, CRM and all the digital and social marketing activities as well as data science and media planning across the L'Oréal portfolio of over 35 global brands. Lex had previously held a similar role for the Middle East and Africa region and was also CDMO for the UK & Ireland.
Between his work at L'Oréal and being with his family, Lex finds the time to help both small businesses and charities navigate the digital world. He is the Chair of Generation Hope at The Children’s Society and Chief Digital Officer for the 'social' Airbnb, We Like The World and its B2B cousin Trip4Good; he also consults with numerous small enterprises breaking out of their traditional business and cracking their digital models.
Before joining L'Oréal, Lex established and led the digital strategy practice for McDonald’s in Europe. He built a team covering digital marketing and media, along with social strategy, listening and engagement technology as well as CRM and data science, growing to over 60 people across 39 markets.
He was previously a Client Partner within the Business Partnerships team at Facebook in Paris, France, Where he worked with a select group of clients who partner with Facebook to drive better ROI on their marketing investments.
Before moving into the role at Facebook, Lex spent over ten years in the advertising business across Europe, North America and the Middle East – most recently as the Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. In this role he engineered the fusion of ATL and BTL agencies, Leo Burnett and Arc Worldwide into a holistic brand agency and the acquisition of Flip Media by the Publicis Groupe - now rebranded to Sapient Middle East. He oversaw the digital, direct and CRM competencies for the region, covering clients from General Motors to McDonald’s and P&G to du Telecom.
Before joining Leo Burnett, Lex was a 360° Business Director for JWT & RMG Connect in Paris, and the WPP France Lead for the HSBC business. He has also worked for the relationship marketing group FullSIX, and began his career at The Richards Group and OgilvyOne.
He has an MBA in Strategy from the UPF in Barcelona, and undergraduate finance degrees from EuroMed Marseille and the Westminster (formerly Harrow) Business School in London. He is trilingual and truly multi-cultural.
Contact Details
Lex Bradshaw-Zanger
Twitter @LexBZ
lex@lexbz.me
